This lecture introduces students to the essential principles and techniques of developing and delivering professional business plans in English. It focuses on the structure, language, and presentation skills needed to communicate business ideas effectively to investors, partners, and stakeholders. Students will learn how to write clear executive summaries, analyze market opportunities, define strategies, and present financial and operational plans. Emphasis is placed on clarity, coherence, persuasive writing, and confident oral presentation in a business context. Practical examples and case studies will help students apply concepts to real-world scenarios.

Learning Outcomes:
By the end of this lecture, students will be able to:

  • Understand the key components of a professional business plan.

  • Use appropriate business English vocabulary and style.

  • Organize and write a coherent, persuasive business plan.

  • Design and deliver engaging oral presentations to communicate their plans effectively.